This project was completed during my studies at Greystone College, where we created a marketing agency (Bite Boost) to help a local business in Vancouver. We had to set up an Instagram account and develop a profile strategy for our agency. For the final project, we conducted an interview with a café that agreed to our initiative, allowing us to help them by creating a social media strategy based on their specific needs. As a result, we developed a Christmas campaign for Le Ponte Patisserie, located in West Vancouver, where they combine French cuisine with Japanese spices.